How To Write Original Content For Content Marketing | 5 Tips to Make Your Content More Original

How To Write Original Content For Content Marketing | 5 Tips to Make Your Content More Original

“An original idea. That can't be too hard. The library must be full of them.” ― Stephen Fry
If you have ever browsed through the sections on blogging or content marketing on Quora, then you must have noticed how many times people have asked about "how to write original blog content", or "how to make their content more original when it isn't", or "strategies for creating original content regularly".

So, is it really possible to be completely original on your blog, post after post after post?

Is there any such thing as “originality”?

Whether it’s the topic, or the ideas, or the writing style, some of it is always inspired by someone else’s work, isn’t it?

Well, as long as it is “inspired”, it is good enough. It becomes totally un-cool, though, when it’s a direct lift-off. Nothing kills your blogging reputation as fast as when a Facebook friend posts a Pablo Neruda poem that you’ve been passing off as your own on your blog!

So, while it may not be possible to post 100% original content on your blog all the time, it is definitely possible to remain authentic and unique.

Here are a few techniques to ensure that your blog content looks original, even if it isn’t... 5 proven strategies to make your content more original.

5 Tips To Write “Original” Content For Content Marketing

  1. Choosing Your Source of Inspiration.

    Jim Jarmusch said:
    “Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic.”
    If something speaks to your soul, it ignites a creative fire within you and fuels your imagination. Once your imagination has been kindled, your creative juices automatically spill over into the content you create. The ideas come on their own. All you need to do is give them a tangible shape. An existence.

    And this happens in not just writing, but in any creative process. For example, this “Fiery Sunset” Vase, displayed on my craft blog, was the result of my innumerable conversations with the sunsets visible from my 7th floor balcony.

  2. Speaking From the Heart.

    My Dad always says there are two types of singers:

    1. who sing from their throats
    2. who sing from their hearts

    He keeps pointing out the two types when we watch singing reality shows on TV (like SaReGaMaPa), and sure enough, type 2 are the ones who usually make it to the top!

    When you create something (anything!) with your heart, it adds a special magic to your creation. Something intangible and immeasurable. Something that cannot be replicated.

    I think this is related with the state of mindfulness. When your heart is totally into what you're doing, you become deeply mindful in that act. At that moment, all your creative energy is fully focused into that specific act. There is no leakage of energy whatsoever. And that is why, your creations turn out to be so amazingly authentic.

  3. Adding Your Own Perspective.

    Our perspectives take shape based on our experiences. But our experiences are completely unique, aren't they?

    So, the moment you add your own perspective to something, (it could be any old idea, really!) you automatically bring something new to the table. You give it a unique presentation.

    Mixing old ideas with personal anecdotes, personal learning experiences, brings an element of freshness in your blog content, makes it more original.

  4. Creating An Emotional Connect.

    We see and read a zillion things every day. Yet, only a few of them leave an impression on our mind. Have you ever wondered why?
    The things we retain are the ones that were able to create an emotional connect with us.
    Human mind is fickle and hyperactive by nature. But our emotional memory runs deep. That is why, it was always easier to remember those lectures in school which were associated with some sort of incident that triggered an emotional response from us.

    (For example, I sucked at organic chemistry in school. But I still remember the formula for Benzene because of this incident at school.)

    So try to add something in your blog content that touches an emotional chord with your readers. Doing so will give your content that little something extra that makes it stand out.

  5. Actually Being Original Sometimes.

    Too much of the same stuff is never good. Blogging about the exact same topics that everyone else in your niche is talking about can dry up your creative wells and make your writing go flat.

    So you must always try to post something totally fresh too every once in a while. Maybe try out an experiment and share your findings. Or run a survey and post the results. A case study maybe, or an interview of one of the leading experts in your niche.

    Just think out-of-the-box. Think like a child. Just believe for a second that this is not about marketing your content, that it's just your playground. How would you like to play next? What would you like to play next?

    This will not only generate more engagement from your readers, but will also give new content ideas to the other bloggers in your niche.

How To Write Original Content For Content Marketing | 5 Tips to Make Your Content More Original
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So these are 5 creative ways to make your content more original for content marketing. To sum it all up, the idea might not be original, but the approach can definitely be so, right?

That’s what makes your content stand out in the crowd. That’s what makes your blog original.

As Jean-Luc Godard said:
“It’s not where you take things from - it’s where you take them to.”
So, is your blog content original?
Is it authentic?
What do you do differently to make sure your blog content stands out?

Here's more in "Blogging"!
And here's more in "#WorkspaceWednesday"!

This is my 15th post for A to Z 2019.

I have attempted this challenge twice before, and published one kindle ebook out of it. You can get it on amazon: A to Z of Blogging: Take Your Blog To the Next Level.

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Want to Add Something?

Arlee Bird said...

Original ideas are rare and probably don't exist, but taking an old idea and putting your own personal spin on it can seem very original. Plagiarism is never right and it's not original--stealing has been around since the beginning of time.

Arlee Bird
A to Z Challenge Co-host
Wrote By Rote

Chicky said...

Very true, Arlee. Plagiarism is not attractive at all. I don't understand why people even do it, when "stealing", a.k.a. "taking inspiration from" other people's work is totally acceptable.
Thank you for dropping by :)

Rajlakshmi said...

I am always drawn to the style of writing... and love it when a writer has their own way of expression, it may or mayn't be an original idea.

Chicky said...

True, Raji. It's because of JKR's writing style that I've read the Twilight series so many times. That, and of course, Jacob Black! :P

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