Earlier in this series, we discussed how to make our blog stand out in the blogosphere with the help of “branding”, but that was only about the blog. It dealt with blog elements, such as the blog name, domain name, blog header etc. We never got around to discussing how to make our blog content stand out.
Have you noticed how some people’s blog content speaks out to us? A post might be long and drawn out, and yet manage to keep us hooked till the last word. Or it might just be a 55-word fiction, but it continues to linger in our minds long after we’ve read it. So what is that distinct flavor that adds that special punch to some people’s blog content? What is that X-factor?
The online Oxford Dictionary defines ‘X-factor’ as:
- A noteworthy special talent or quality
- A variable in a given situation that could have the most significant impact on the outcome
Based on some astute observations, followed by a shrewd analysis of those observations (READ: “speculation”!), I have compiled the following list of possible ‘X-factors’ that can lend that extra quality to your blog content that makes it stand apart.
How to Add the X-Factor to Your Blog Content?
- Humor And Enthusiasm.
I had this Math teacher at my school who constantly joked around with us and used a lot of funny anecdotes in teaching. I still remember the things he taught us – even in trigonometry! It’s amazing what a bit of humor and enthusiasm can do! It can turn an otherwise drab content into something that stimulates and rejuvenates the reader’s mind.
Blog content that connects with readers leaves a longer lasting impression. It can be anything that the readers can relate to. It can be an answer to their questions or something that happens in their day-to-day life. It can be something that inspires them or touches an emotional cord.
Blog content that is presented in simple, conversational style usually works well for most bloggers. If readers want heavy jargon, they can easily refer to Wikipedia, right?
- Personal Touch.
I’ve covered this point in greater detail under ‘Y - You’, but in short, personal touch is 'your voice'. It is your personality. It is a cumulative sum-total of your experiences. If you develop your own unique ‘voice’ for your work, it automatically identifies your content from the rest.
- Images, Videos and Quotes.
Sometimes, a complimentary image or video adds that extra “kick” to your own content. Or you can add quotes to maximize impact of certain sections of your content. You can also use infographics.
These are the things you can do to add that “X-Factor” to your blog content. These elements will add that extra quality to your blog content that will make it stand apart and will keep your readers hooked.
What role do you think the X-factor plays in popularity of blog content? Do you have an X-factor in your blog content? Is it among the ones listed above? Is it something else?
This is my 24th post for 2015 AprilAtoZ.
Link to the previous post: A to Z of Blogging: W - Widgets.
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