Saturday, April 25, 2015

A to Z of Blogging: V - Value

As I said in an earlier post in this series, our blog readers are our primary asset in blogging, unless we’re keeping a sort of private diary online, which I don’t think most of us are doing!

So it becomes essential to give value to our readers through our blog. It becomes essential to make it worth their time to read our posts.

And how do we do that? How do we ensure that our blog does offer something of value in exchange for our readers’ time? How do we give the best possible experience to our readers on our blog?




How to Give Value to Your Blog Readers?


I’ve already covered these points individually earlier in the series. So I’ll just give a brief summary here to refresh your minds. You can visit the linked posts to read the full content of those articles if you missed them earlier.


  • Know Your Readers.
    Having an idea of who reads your blog content helps you tailor your content to meet their requirements and it also helps you deliver your content in ways your readers can easily access.

  • Give Good Content.
    Content truly is king. If your content does not offer anything of value to your readers, they will not visit your blog again. Remember those 5 questions. “Is it useful? Is it accessible? Is it readable? Is it understandable? Is it original?” Strive for quality, but, not perfection.

  • Keep a User-Friendly Design.
    If you have great content, then a user-friendly design showcases that content to your readers effectively, and helps them access it easily. Your blog design should take care of both the aesthetics as well as the functionality.

  • Encourage Engagement.
    The best way to encourage engagement on your blog is to make the interaction options visible and easy to use. Whether it’s the comment form or the social sharing buttons, the newsletter sign-up box or other subscription options, they should all be prominently displayed. Also, make it a point to respond promptly to all comments and queries you receive.

  • Maintain Consistency in Updation.
    Whether you decide to post daily or weekly or fortnightly or 5 times a day, just fix one posting schedule and then stick to it. If you maintain consistency in your blog updation schedule, your readers will know when to expect new content on your blog and they’ll "fit" your blog in their "routine".

Bottom-line is that if we have a blog that other people read, i.e. if it’s not a private blog, giving value to our readers must be our first and foremost goal. It doesn’t matter whether we blog professionally or as a hobby, or even if we have a niche or not. We just need to ensure that our readers feel as appreciated as we do when they read our content.

Do you believe it is important to ensure that your readers are getting enough value for their time? Do you attempt to do this on your blog? What ways do you use?


This is my 22nd post for 2015 AprilAtoZ.
Link to the previous post: A to Z of Blogging: U - Updation.


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15 comments:

blogoratti said...

Couldn't have said it any better myself, thank you and hope the weekend's going smoothly for you!

Sanch LivingLife said...

Great tips on how we can offer value to our readers. I think I tick most of them...except maybe the engagement when things get busy! I'll still visit other blogs...just find it hard to reply to comments on mine.

the little princess said...

Great points! Valuing the time of ur readers is very important...a study says that on an avg readers spend about 2.06 min(dont ask me how tgey arrived at the fig...i have no idea!!) on a blog..and that decides if they will come back again or not..

Chicky said...

Thank you, blogoratti! Yes, the weekend is going smoother than I expected. For once, I'm not lagging behind in this challenge! :P

Chicky said...

Sanch, I guess that's 'coz of this challenge. I'm sure you'll make up for it next month!

Chicky said...

Ahh! Then it makes it even more important to give them the best 2.06 mins possible! :D

Suzy said...

And on that note I need to give a little love to my other blogs that have been neglected while I participate in the A to Z
Suzy at Someday Somewhere

Chicky said...

Suzy, I can't wait for this A to Z to get over! I've also been completely ignoring my two other blogs! Thanks for dropping by. See you around!

Mithila Menezes said...

Maintaining consistency is very important.. Having a blog schedule not only helps the reader, but also helps the blogger to plan his/her schedule!
Amazing compilation of points!
Fellow #AtoZChallenge blogger,
Mithila @fabulus1710
http://www.fabulus1710.blogspot.in

SHANAYA TALES said...

I think I follow most of those. However, I still have to figure out a schedule. Plan to do that once AtoZ is over. Thanks for sharing. :)

*Shantala @ ShanayaTales*

Vinay Leo R. said...

I don't tailor my content all the time. I want to write what I want to write, so tailoring to meet expectation of a reader is not sometimes possible, or good. Content, yep. I have good content. Design, I think it's useful. I interact and reply to comments ASAP, so that's covered. And am mostly regular in updating :D

I do believe that readers are important, but not giving them value enough to change what we blog on to suit their needs. After all, a blog is firstly US. If it's a version of us that "they" want to see, then we're just blogging to be read, not blogging because we want to write :)

Chicky said...

Thanks Mithila. Yes, it does help in planning our schedule.

Chicky said...

Shantala, even I have a long list of things to do on my blog after this challenge is over! Sighhhh!

Chicky said...

Oh Leo, you already have a niche. Your readers visit your blog to read fiction and poetry and you give them that. You don't suddenly start writing about badminton tips, do you? So you're already covered! :D

Shilpa Garg said...

Great tips! I have a lot of catching up to do on engagement. Travel last month has derailed it big time for me! Hope to get it on track soon!

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