We’re repeatedly told to “publish quality content on blogs” and that “quality is more important than quantity.” At times, this makes us so conscious of our work that we don’t publish it at all!
I remember the first time I attempted a daily blogging series here in September 2010. I almost didn’t make it through. I was under so much pressure regarding the quality of my posts in that series.
Perfectionism is a deadly trap. The need to deliver perfect content all the time makes you overly self-critical! You keep revising and re-evaluating your work, and even then, most of it ends up in the discard pile because you decide it is not good enough!
But you cannot choose to NOT hit the ball just because there’s no way you can score a six off it! If you keep waiting to play only sixes, you’ll hardly get any runs on the board!
Over time, I have realized that perfection is highly overrated. Usually, “good” is good enough. So what makes good blog content?
What Is Good Blog Content?
- It is any content that entertains people.
- It is any content that informs people.
- It is any content that educates people.
- It is any content that inspires/motivates people.
- It is any content that connects with people.
Any content (be it text, pictorial or audio/visual) that does any of the above, is worth publishing on your blog. You just need to take care of certain basic quality parameters.
How to Maintain the Quality of Your Blog Content?
Is there anything new in your blog content? Are you sharing any new information or idea? Are you presenting an old idea with a new angle? Are you making it any simpler to grasp? There must be an original take in your blog content.
A reader-centric blog focuses on the readers and not on search engines. There’s a natural flow in the content. The topics resonate with the readers. The language and writing style mirrors their own.
- Spellings, Typos and Grammar.
I am no grammar nazi. I give more weightage to the idea than the presentation. Still, spellings and basic grammar can easily be rectified by running your content through a Word Processor like MS-Word. It doesn’t take too much time.
- Visual Appeal.
The layout and formatting of your blog content, as well as your entire blog design, together make up the visual appeal. Good quality content is content that is easy to read/view, with respect to both the eyes and the gray cells.
As long as you have content that is “good enough”, you should go ahead and publish it. There will always be some posts every once in a while, that will be outstanding. Aim for high quality content, but, do not compromise too much on quantity. It is equally important to keep your blog updated regularly.
What quality parameters have you set yourself for your blog content? Do you ever cut down on quantity to meet your quality demands? How do you manage to achieve a balance between quality and quantity on your blog?
This is my 17th post for 2015 AprilAtoZ.
Link to the previous post: A to Z of Blogging: P - Platform.
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