“An original idea. That can't be too hard. The library must be full of them.” ― Stephen Fry
Is it really possible to be completely original on your blog, post after post after post? Is there any such thing as “originality”? Whether it’s the topic, or the ideas, or the writing style, some of it is always inspired by another’s work, isn’t it?
Well, as long as it is “inspired”, it is good enough. It becomes totally un-cool, though, when it’s a direct lift-off. Nothing kills your blogging reputation as fast as when a Facebook friend posts a Pablo Neruda poem that you’ve been passing off as your own on your blog!
So, while it may not be possible to post 100% original content on your blog all the time, it is definitely possible to remain authentic and unique.
Here are a few techniques to ensure that your blog content looks original even if it isn’t.
How To Deliver “Original” Content On Your Blog?
- Choosing Your Source of Inspiration.
Jim Jarmusch said: “Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic.” If something speaks to your soul, it ignites a creative fire within you and fuels your imagination. For example, this “Fiery Sunset” Vase, displayed on my craft blog, was the result of my innumerable conversations with the sunsets visible from my 7th floor balcony.
- Speaking From the Heart.
My Dad always says there are two types of singers: 1) who sing from their throats, and 2) who sing from their hearts. He keeps pointing out the two types when we watch singing reality shows on TV (like SaReGaMaPa), and sure enough, type 2 are the ones who usually make it to the top! When you create something (anything!) with your heart, it adds a special magic to your creation. That cannot be replicated.
- Adding Your Own Perspective.
Our perspectives take shape based on our experiences. And our experiences are unique. So when you add your own perspective to an old idea, you bring something new to the table. You give it a unique presentation. Mixing old ideas with personal anecdotes brings an element of freshness in your blog content.
- Creating An Emotional Connect.
We see/read a zillion things every day. Yet, only a few leave an impression on our mind. They’re the ones that were able to create an emotional connect with us. So try to add something in your blog content that touches an emotional chord with your readers. Doing so will give your content that little something extra that makes it stand out. For example, during this round of A to Z, I like how The Little Princess is re-writing tales from the Mahabharata in her own style.
- Actually Being Original Sometimes.
Too much of the same stuff is never good. Blogging about the exact same topics that everyone else in your niche is blogging about can dry up your creative wells and make your writing go flat. So you must always try to post something totally fresh every once in a while. This will also give new content ideas to the other bloggers in your niche.
In short, the idea might not be original, but the approach can definitely be so, right? That’s what makes your content stand out in the crowd. That’s what makes your blog original. As Jean-Luc Godard said: “It’s not where you take things from - it’s where you take them to.”
So, is your blog content original? Is it authentic? What do you do differently to make sure your blog content stands out?
This is my 15th post for 2015 AprilAtoZ.
Link to the previous post: A to Z of Blogging: N - Niche.
(Continued below sponsored content)
Let me know you visited me. Leave a comment!
And if you enjoyed reading this post, then please SHARE it. You can use the following buttons for sharing. Thank you! :)