Most new bloggers, who start blogging without any formal training, tend to run a diverse or multi-topic blog. This is perfectly okay if you don’t have any plans to make serious money out of your blog, but, if you want to make blogging your primary source of income, then you’d be better off with niche blogging.
Niche blogs are dedicated to specific topics. So if it’s a blog on finance, you won’t suddenly see a weight-loss article on it! The content published on it will usually be about taxation, banking, investments… all finance related topics.
Niche blogging is better than generic multi-topic blogging in several ways.
What Are The Benefits Of Niche Blogging?
- Updating A Niche Blog Is Easier.
Instead of hopping around from one topic to the other, you remain focused on one specific subject. Naturally, you’ll pick a subject you’re passionate about, and when you write with passion, on a topic that you love, words flow on their own. Updating niche blogs, therefore, becomes so much more effortless and so much more fun.
- You Get Recognized As An Expert.
When you stick to blogging regularly about one specific topic, you start digging deeper into it. You become more knowledgeable about that subject. You may have started as an amateur, but, you gradually build up the credibility of being a subject matter expert in that niche. You can then offer consultation services or courses or publish your own books or even get speaking gigs and job offers.
- Helps In Getting Loyal Readers.
Niche blogging brings thousands of loyal readers to your blog. These are people who have an interest in the subject you blog about. You will not be able to retain too many readers if you keep jumping from one topic to the other randomly. If a person has subscribed to your blog expecting articles on photography, he will not stick around if you suddenly switch to writing about something else.
- Better SEO, Leading To Higher SERPs.
When you focus on one single topic on a blog, and you cover it in exhaustive detail on that blog, Google also considers you as an authority on that subject. That helps in your blog's SEO and improves your blog’s position in search engine results. There is something called keyword density. If you have the optimum keyword density on both a particular post as well as your entire blog, your blog’s content gets ranked higher for that keyword in search results.
- Higher Advertisement Rates.
Niche blogs attract more targeted ads from ad networks, and deliver these ads to their target audience. For example, if you have a dedicated blog on books, the ad networks will deliver ads related to books and, since your readers will also be book lovers, they’ll be more likely to click on those ads and buy something from the advertisers. For this reason, niche blogs get better rates on ads.
I have seen very few really successful multi-topic blogs (in terms of monetization). If you have varied interests, it is better to create separate niche blogs for the topics you usually write on, rather than stuffing them all in one blog. Niche blogs are good for the readers, they’re good for Google, and they’re good for you.
What kind of blog do you have? Is it a multi-topic blog like mine? Or is it a niche blog? Have you noticed any difference in the earnings from both types of blogs?
This is my 14th post for 2015 AprilAtoZ.
Link to the previous post: A to Z of Blogging: M - Monetization.
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