Blogging is all about content. You have content to share, that’s why you have a blog. And if you have a blog, you naturally want readers. But readers stick around only when you share quality content.
A smart blog header alone won’t make people remember your blog if you don’t have good content in it as well. Even a catchy blog/domain name won’t work unless it’s backed up by genuine content.
So how do you ensure that your content gives a positive experience to the reader?
You do so by answering these five questions.
5 Questions to Answer While Writing Blog Content
- Is it Useful?
Does it provide anything of worth to the reader? If it’s an information sharing post, then does it answer the reader’s questions? If it’s a personal post, then does it tell the reader a little bit more about you? Is it inspiring, informative or interesting? In short, does it add value to the reader’s life in any way? Does it connect?
- Is it Accessible?
Will the person who is looking for this content, be able to find it? From Google? Or even from your own blog? Have you linked to it from suitable pages? Have you provided a Search option within your blog? In other words, is your blog content "Search Engine Optimized"?
- Is it Readable?
Does the layout/organization of your post allow the reader to quickly scan through the important points? Is your content free from spelling mistakes and grammatical errors? Is it formatted appropriately? i.e.:
- Does the text stand out clearly against the background?
- Have you used headings, bullet points and paragraphs judiciously?
- Have you used a font that is easy to read?
- Is it Understandable?
Have you been able to convey exactly what you intended? Or is there space for misunderstanding or confusion? Have you used words that can be understood by the people your content is meant for? The keywords here are “clarity” and “simplicity”.
- Is it Original?
By “original”, I don’t mean “first-time-creation” here. I mean the presentation style, the approach, the interpretation, the invisible extra quality that each person brings to the table by being him/herself. Even an old idea can be articulated in a new way, such that it provides a new perspective to the reader. Does your content do that? Does your content have that element of uniqueness
Creating quality content requires passion and discipline. Content that reflects your enthusiasm and dedication compels the reader to come back. The design, branding and social media engagement are also important, but first, it is the content.
What has been your experience regarding blog content? What type of content attracts you towards a blog again and again? What type of content turns you off? What would you say about the content of this post? Will it tempt you to come back tomorrow for more? :p
This is my third post for 2015 AprilAtoZ.
Link to the previous post: A to Z of Blogging: B - Branding.
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