With exponentially increasing content on online media, and drastically decreasing attention span of viewers, how do you get noticed?
In a blogosphere loaded with millions of bloggers, how do you stand out?
How do you make a mark? How do you NOT get forgotten?
By branding your blog.
Why is branding important?
Your “brand” is like your signature. It reflects on who you are, your personality, and the way you choose to project yourself to the community. At a glance, it tells your readers what to expect from your blog and how you are different from the rest.
Here are a few things you can work upon to create a “brand identity” for your blog.
Create a Brand Identity for your Blog
- Blog Name.
What is your blog about? Do you post recipes? Or poems? Or stories? Or reviews? Or is it a personal blog about your life anecdotes? Think carefully. Choose a blog name that tells the reader what your blog is about.
- Domain Name.
It is the “www.xyz.com” that people type in their browser to get to your blog. Ideally, it should be
- similar to your blog name to avoid confusion,
- short, easy to spell, and catchy, so that people can remember it, and
- free from the possibility of creating a “Haawww” moment (e.g. ‘WhoRepresents.com’, without the letters in caps, can also be read as ‘WhorePresents.com’!)
It’s the first thing people see when they visit your blog. So make it personal. Make it about you. Make it about your blog. Remember that thing about “first impressions”?
If it’s a company blog, then obviously it’s best to stick to the official company colors. If it’s a personal blog, then do a little Google research on colors and identify what colors go best with your personality, and then use them on your blog. (e.g. An orange blog theme would say that you’re a friendly blogger and encourage interaction on your blog.)
I have covered this point in greater detail under ‘D’. For now, keep in mind that your blog design adds to the overall end-user experience of your readers. It can be used to emphasize your “brand identity” in subtle ways. (e.g. I have these tiny smiling pumpkins all over my blog to emphasize on the fact that this blog is authored by 'Kaddu', which is the Hindi word for pumpkin!)
That little image that shows up against your comments on other people’s blogs. Pick an avatar that lets people recognize you (or your blog). It could be your face (preferably a smiling one) or even your blog logo in case of niche blogs. Generic avatars don’t leave that deep an impression.
These are a few, simple ways that you can use to create a brand identity for your blog. It would not only help in getting you noticed and remembered in the blogosphere, but would also create a consistency in the overall reader experience.
Have you used any of these elements in creating your blog’s brand identity? Which ones? Do you recommend any other pointers for branding your blog?
This is my second post for 2015 AprilAtoZ.
Link to the previous post: A to Z of Blogging: A - Arsenal.
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