Sunday, May 17, 2009

Smoker's Paradise! (Or Hell Perhaps?)


This one is for all you smokers out there!

This print ad by Everest Brand Solutions (Mumbai) won the Bronze at Cannes Lions Ad Fest 2006.


Here are two guys for you, on their usual "sutta-break" as you call it! Pretty regular, isn't it? What's worth noticing here though is the painted ceiling above, which makes it look like they are standing in their own grave, smoking their way to hell!

Get the idea?

Frankly speaking, I don't care how much damage you are inflicting upon your own body and soul by smoking regularly! After all, it's YOUR body and YOUR soul! And you are free to do whatever you want with it! But, when it starts affecting the health of the people around you too, then I'm very bothered about it!


"Chal pade hain fikra yaaron, dhuyein mein uda ke"...


That's the way you guys feel, right... when you smoke? That you are free from all your tensions and worries! Invincible! On the high! Right?

Well, next time you go on the high, chew on this...

You are actually worse than our politicians, who are hell bent on making us destroy each other in the name of religion as well as region! While their actions are a threat only to the humans, your actions (of 'chain-smoking') are a threat to the entire planet and all life on it... be it humans, animals or even the plant life! YOU - the smoker - are leading us all slowly to our graveyards!

So next time you go out for a smoke... to apparently 'free' yourself from your tensions... just remind yourself that you are a murderer (or will soon be one!)... and hopefully, that should give you a bigger tension!

If you want to kill yourself, find some other way, guys! Go and lie down on the railway tracks. Stuff yourself with a whole bottle of sleeping pills. Jump off into the ocean. But, please stop killing the entire planet along with yourself!

There are others (like me, for instance) who still haven't given up on life, even though their life is as fucked up as yours! (Probably even more than yours!) But hey, we'd like to live some more please... and with clean air to breathe, if you will!

So, just knock off!

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38 comments:

Sumit said...

That's a brilliant painting! And yes, it is quite disconcerting to see smokers casually ask, "Mind if I smoke?" and light up, even without waiting for a response.

And we non-smokers ought to say, "Well, I do mind!" instead of making polite noises, grimacing inwardly and trying to breathe as little as we can.

Kaddu said...

Sumit:
Better yet... tell them they are the ones who hv brought upon us this global warming! That shud make them think twice before lighting up another smoke!

Mukund said...

Ya I think its really sad for people to smoke... Heres a bit of survey that I did with the people I know who smoke like 10 cigs a day... They said it no longer gets them high or helps them in anyways... Its just that they need to smoke...
Thats just so sad... many of them can't even get shit without it... being a person who believes that you shouldn't be too dependent on things I find it weird...

Roshmi (Musings of an Unknown Indian) said...

"Fools die for lack of wisdom" and "Fools never change".....

Cigarette: A pinch of tobacco rolled in a paper with fire at one end and a fool at the other.

So, there you have it!!!

Kaddu said...

Mukund:Hey exactly! Those are my views too... you have so little faith on yourself... & such a lot in that little roll of paper! Or you've become an escapist perhaps! Whatever... that's one mystery I don't think I'll ever be able to solve!

Kaddu said...

Roshmi:You said it! :-D

colors said...

Effective Message indeed. i guess even if any one smoker quits smoking reading this post, it would be worth thousands comments.

Shobhit said...

I’m all for letting people choose their way of life. But only to the extent where it does not affect others adversely. Suicide does!

A slow and certain suicide. That’s what smoking is. And what makes smoking even worse is the damage it does to the people around. The point which ‘Kaddu’ made out so clearly. If you ask me, I would describe smoking as ‘suicide plus culpable homicide not amounting to murder’.

After those four and a half years spent at the Medical College, I have a bit more info than a layman regarding the hazards of smoke entering anyone’s breathing system. But ironically, a large percentage of doctors are themselves slaves to that ‘roll of paper filled with tobacco’!

It was one of those quick visits to the canteen in between exhausting clinical classes during college when I was with this colleague. And he suddenly pulled me up to the small shack nearby. The place, which provided the much required dose of cigarettes to the needy. And while he lighted the ‘life-saver’ in that peculiar way, I couldn’t help asking him about why he absolutely had to smoke.

“I feel like a man when I smoke” was his quick reply. To which I asked, “So, don’t you feel like a man while you are not smoking…?” He surely tried to think of an answer but as I could see, he was at a loss.

Then there was this smoke-addicted colleague of mine who got married. Seeing him finish off another pack, I asked him, “Doesn’t your wife get angry?” “No. Not at all. She knew about my habits even before marriage. She accepts me as I am. I’m so glad to have such a loving wife!”

Yeah. That’s what I call true love. She doesn’t interfere in his choices. Even if they amount to being suicidal.

I know so many people, each of whom has permanently quitted smoking a countless no. of times. So, it is up to us non-smokers to try and make this a smoke-free world in any way we can.

Kaddu said...

colors:
Very true... I hope that happens!

Kaddu said...

Shobhit:
Dude! Welcome back! I had a feeling u'll come back today! Calculations: first weekend after ur exam! :-D

Btw, they sure do make it seem like a 'life saver'! So many times it's happened that I'm chatting with someone, & he'll suddenly say he just HAS to go out for a smoke! And I'm like... "Well it's understandable if u need to go out to answer the "nature's call" in a rush, but for a smoke...???"

Vyazz said...

Wow...that's a really strong worded message you have out there. Did you know here in Petersburg the streets are littered with cigarette butts? And frankly here everybody smokes. The women, kids as young as 15, my own professors who are doctors, everyone.
The consequences of smoking can be horrible, and the worst part is that non smokers have to inhale the secondary smoke!!!
Its awful, I know, but sorry to say, its not a habit that people are gonna kick off that easily!!!

Kaddu said...

Vyazz:
Maybe we shud make some flyers... with this picure & some 'strong words'... & start distributing them to anyone we see smoking... in office... in streets... anywhere!

Abhiroop Banerjee said...

I quit last December :)
Back in the day, however, I made it a point to never smoke in front of a non smoker. I was neither proud nor ashamed of the habit and fully complied with the smoking ban that was clamped on Delhi last year.

I like that remark Shobhit made up there about smoking being 'suicide plus culpable homicide not amounting to murder'. Smokers' standard line of defence is 'I know I'm killing me, that's my choice and as long as you dont get affected, kiss off'. Suicide is a crime too, yes.

Defending smoking is no one's case, but I'd just say this to all the self righteous judges out here - hate the sin, not the sinner. There are worse things many non smokers do, too, no?

Cool poster there btw. This print ad by Everest Brand Solutions (Mumbai) won the Bronze at Cannes Lions ad fest 2006.
More creative sutta-bashing here, here.

Kads, you think awareness is the solution? Doctors are notorious smokers!

Roshmi (Musings of an Unknown Indian) said...

Ummm... Jinka kaan nehi hota, unko gaana nehi sunana chahiye... kyunki, smoke comes out of their ears... !!! :)

Shreesh said...

I share your views and i will blog about it too ..comment box wont be a space enough to write all that i want ..but yea ..iam with you ..smokers btw have their uses too ..i will blog abt it .,.

♥ÐÅyÐяєÅмє®♥ said...

lol

it was a nice read....but see i have my strong reasons against quitting.....u might have check on my blog....

and it is so thrilling to know that I gonna commit murders and genocides and never gonna get caught for it...hehahhahehahha :P

lol

my finda is similar to u..as soon as I find my life partner I will quit...see..koi toh chaiye jo in hothon ko chhuye...life partner nhi toh sutta hi sahi... :D
lol

Dhiman said...

No comments for this post as having seen both sides of the coin....

Kaddu said...

Abhiroop:
Hey thanks for those links dude! I edited my post accordingly!
And btw, 'hate the sin, not the sinner' is my motto too! Cheers!
Some good news for u... Shobhit is soon starting his own blog! Yayyyy! In fact, he's busy tweaking up the template right now! And he also helped me out with customizing my template yesterday evening! :-D
So keep watching this space dude!

Kaddu said...

Roshmi:
Jinka kaan nahin hota, ya fir jinki naak nahin hoti?

Kaddu said...

DayDreamer:
Arre to ek doggy paal lo na!

Kaddu said...

Dhiman:
And which side r u on at the moment? :p

Kaddu said...

Shreesh:
Oh no! Gaya 5-year plan mein!

Dhiman said...

currently I am in the center u may call a occasional smoker...
not compulsive smoker now but kabhi kabar ho jay to kya baat ;) Is that a vice ??

Roshmi (Musings of an Unknown Indian) said...

Either of them should do... we 'believe' in "EQUAL OPPORTUNITY"... remember???

'Gender Equality'... and other types of 'enlightening' words...

;)

Kadambari said...

Brilliant idea! In spite of all this, people don't listen. And really, if educated ones don't act sensible who else is to blame! Seriously, how does lighting up a ciggy take all the worries away! Just another lame excuse to burn a hole in the pocket as well as the lungs!

Kaddu said...

Dhiman:
You figure it out dude! I only have one question - Is there really any need to inhale smoke? I guess I'm a businessman's daughter... so I can't help but weigh the 'returns' against the 'costs' to see if the project is worth putting in action!

Kaddu said...

Roshmi:
@-)

If u don't know what that stands for, chk ur yahoo msgr!

Kaddu said...

Kadambari:
Even I can't figure that out yaar... the entire point of smoking! And as Abhiroop says above, Docs are among the most notorious smokers! And they know ALL the hazards of smoking better than any common man! Funny ppl! Funny world!

♥ÐÅyÐяєÅмє®♥ said...

doggy...

ahan I have dog allergy :P
see
have to find a girl :D

Kaddu said...

DayDreamer:
You can get a cat then instead! :p

Roshmi (Musings of an Unknown Indian) said...

Docs are "Gyan papis"... not to be mistaken with "pappis"... ;)

Kaddu said...

Roshmi:
Ummm... I'm not very fond of docs, but well... they do hv their plc too in the large scheme of things!

Roshmi (Musings of an Unknown Indian) said...

Well... docs are only doing what is called "self service"... if they do not 'pollute' the atmosphere and their surroundings... then no 'patients'... and no 'patients' = out-of-work docs... they will have to twiddle their thumbs... :)

Therefore, they have heeded two phrases: "Self help is the best help" and "God helps those who help themselves"... !!!

;)

Kaddu said...

Roshmi:
LOL @ the last 2 phrases! :-)
Reminds me of this old post of mine... The "Bigger and Better" Syndrome!You might wanna chk it out...

I think this philosophy applies everywhr... in all industries... & yes modern medicine is after all another industry these days. So, first create the virus, then bring out the anti-virus! First create the 'swine flu'... then create the med for it. Remember the movie Mission Impossible (part 2 I think)?

♥ÐÅyÐяєÅмє®♥ said...

searching for a junglee billi...
ab mile toh na palooo :P

Kaddu said...

DayDreamer:
Zoo jaana padega...

Dhiman said...

Businessman ke betiji bhai hum to tharey Bhagwan Shankar ke Bhakt.... to thoda dhuwa to chalta hi hai :)

Kaddu said...

Dhiman:
:O
Arre God ko to chod do kam se kam!

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