As I said in an earlier post in this series, our blog readers are our primary asset in blogging, unless we’re keeping a sort of private diary online, which I don’t think most of us are doing!
So it becomes essential to give value to our readers through our blog. It becomes essential to make it worth their time to read our posts.
And how do we do that? How do we ensure that our blog does offer something of value in exchange for our readers’ time? How do we give the best possible experience to our readers on our blog?
How to Give Value to Your Blog Readers?
I’ve already covered these points individually earlier in the series. So I’ll just give a brief summary here to refresh your minds. You can visit the linked posts to read the full content of those articles if you missed them earlier.
- Know Your Readers.
Having an idea of who reads your blog content helps you tailor your content to meet their requirements and it also helps you deliver your content in ways your readers can easily access.
- Give Good Content.
Content truly is king. If your content does not offer anything of value to your readers, they will not visit your blog again. Remember those 5 questions. “Is it useful? Is it accessible? Is it readable? Is it understandable? Is it unique?” Strive for quality, but, not perfection.
- Keep a User-Friendly Design.
If you have great content, then a user-friendly design showcases that content to your readers effectively, and helps them access it easily. Your blog design should take care of both the aesthetics as well as the functionality.
- Encourage Engagement.
The best way to encourage engagement on your blog is to make the interaction options visible and easy to use. Whether it’s the comment form or the social sharing buttons, the newsletter sign-up box or other subscription options, they should all be prominently displayed. Also, make it a point to respond promptly to all comments and queries you receive.
- Maintain Consistency in Updation.
Whether you decide to post daily or weekly or fortnightly or 5 times a day, just fix one posting schedule and then stick to it. If you maintain consistency in your blog updation schedule, your readers will know when to expect new content on your blog and they’ll "fit" your blog in their "routine".
Bottom-line is that if we have a blog that other people read, i.e. if it’s not a private blog, giving value to our readers must be our first and foremost goal. It doesn’t matter whether we blog professionally or as a hobby, or even if we have a niche or not. We just need to ensure that our readers feel as appreciated as we do when they read our content.
Do you believe it is important to ensure that your readers are getting enough value for their time? Do you attempt to do this on your blog? What ways do you use?
This is my 22nd post for 2015 AprilAtoZ.
Link to the previous post: A to Z of Blogging: U - Updation.